Nalini Muppala

Analysis, observations, perspectives on mobile space

Apple – The Key Company

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In the midst of their ongoing legal tussles and competition to dominate the smartphone marke, Nokia EVP Ojanperä tried to poke some fun at Apple by calling it “that fruit company from Cupertino”. In fact, I think it would be more appropriate to call Apple “the key company”.

Apple famously refuses to license its operating system to run on non-Apple hardware. Apple takes pride in being the only company to have all components  – software, hardware – to provide a complete eco system and differentiate on user experience.

Apple hardware is essentially a software key. Apple sells hardware to let users savor and experience its world renowned OS and application software – Mac computer to run OS X; iPod to experience the iTunes music store (and videos later on); iPhone to run the offerings of App Store. The OS ( and application software) constitutes Apple’s soft power. The much rumored tablet will be no exception. The content deals being made would probably be exclusive for at least a short time, in which time Apple would hope to corner significant share of the market.

iPod was launched on October 23, 2001. iTunes Music Store debuted on April 28, 2003. iPhone was introduced on June 29, 2007. The App Store opened on July 10, 2008 via an update to iTunes. This time around, the support structure for the tablet has to be in place from the get go. It would predictably come in the form of an update to iTunes.

With all it serves now – music, movies, TV shows, apps; and what it might soon do – TV, magazine, news paper subscriptions, ebooks, may be even text books, the store is probably ripe for a name change. Apple computer Inc. had to be renamed to Apple Inc. to reflect the expanding into media player, phone business. iTunes Music Store was renamed as iTunes when it expanded beyond music. One would think a more generic name would have stood the test of time, change better.


Written by Nalini Kumar Muppala

January 6, 2010 at 12:23 am

Posted in Apple

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One Response

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  1. I really like the apple . This is my choice.


    February 13, 2010 at 2:18 pm

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