Nalini Muppala

Analysis, observations, perspectives on mobile space

Visualizing TI Wireless Performance

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First, the big picture of Texas Instruments revenues by segment.

Notice Wireless segment’s decreasing importance.

Another chart to emphasize the reduced role of Wireless segment

Baseband contribution to Wireless segment has been steady after the precipitous drop in 2H 2008. The rest of the Wireless segment — this is what remains after winding down baseband by 2012 — has been bringing in less recently.

Setting aside revenue from baseband, TI Wireless segment’s growth is lagging the growth in smartphone shipments.

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Written by Nalini Kumar Muppala

October 2, 2011 at 8:54 am

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